Ronak Sheth is the Chief Executive Officer of Pricefx, which he leads alongside his role as a management board member. He joined Pricefx as President and Chief Revenue Officer before stepping into the CEO role. He brings a track record as a founder and operator, having co-founded and led Label Insight, later acquired by NielsenIQ, and has served on numerous company and community boards. Based in St. Louis and an alum of Washington University’s Olin Business School, Ronak is a committed advocate for economic development and equity in his community.