8.4%
Average margin gain
TODAY
Margin that quickly leaks
Margin slips on individual transactions, specific accounts, certain segments. Without the time to dig into every one, it stays gone.
WITH AGENTS
Every leak, caught early
Imagine every transaction scanned continuously. Every leak flagged the moment it starts, ranked by impact and ready to act on.
TODAY
100,000 prices, set by hand
Your top 1,000 SKUs get the attention. The other 99,000 sit on prices set years ago, drifting against the market.
WITH AI
100,000 prices, optimized to strategy
Imagine every price optimized to your margin targets, competitive limits, and rules. When cost or strategy shifts, rerun it and all 100,000 update at once, each explainable and ready to defend.
TODAY
Quotes priced on gut feel
Reps push price down to close. Pricers want margin protected. Neither side knows what would actually have won the deal.
WITH AI
Quotes priced for the win
Imagine giving every seller transparent guidance into win-likelihood across optimal price ranges. Final quotes land on a price that wins the deal, at the margin you need.
TODAY
Discounts that quietly drift
Rep by rep, customer by customer, the discount slowly creeps up. By the time anyone notices, it's the new normal.
WITH AGENTS
Discounts grounded in strategy
Imagine every drift caught the moment it starts. The rep, the account, the segment, all flagged and addressed before margin erodes further.
AI OPTIMIZATION • 
SINCE 2017
SINCE 2017AI that finds the right price
Pricefx AI Optimization helps businesses find the right price across customers, products, and markets. Teams can start fast with proven optimization use cases built by pricing science experts and refined through cross-industry deployments. Organizations can also bring their own pricing models and business rules. Each recommendation balances business goals, market conditions, and operational constraints while showing exactly how it was made. With multi-agent science added in 2020, Pricefx can weigh those factors at the same time instead of chasing a single target. This is pricing science no spreadsheet or general-purpose AI can match.
Explore Pricefx AI OptimizationAGENTS•LAUNCHED IN 2025
LAUNCHED IN 2025Agents that show what to fix first
Pricefx Agents continuously look for pricing outliers and recommend corrective actions, right where decisions get made. The catalog of 125+ Agent templates spans the outcomes that matter most, from margin leakage and upside opportunities to discount behavior and competitive readiness. Each template is configurable and expandable. Start with a template in the catalog, tailor it to your needs, or build your own, all with no coding required. Agents helps teams spot issues faster, focus on the highest-value fixes, and stay in control when markets change.
BYO-AI • SINCE DAY ONE
SINCE DAY ONEAI that fits your business
Pricefx AI works with the technology your business already trusts. Teams can use Pricefx Copilot, connect approved enterprise AI assistants and LLMs, bring their own pricing science into optimization models, and build custom agents for their business needs. That means AI can adapt to your architecture, governance requirements, and operating model instead of forcing your business into a closed system. You get more flexibility, less lock-in, and a faster path from AI investment to business value.
Learn about Pricefx AIAI TOOLKIT •
AI that helps configure and operate Pricefx
Connect an approved AI assistant and the Pricefx AI Toolkit turns it into a pricing expert, combining the reasoning of tools like ChatGPT or Claude with the pricing know-how and hands-on execution only Pricefx delivers. For configuration, it translates business objectives, pricing strategy, and market context into working platform setup, shortening the time to business value. Once Pricefx is live, an approved AI assistant could help teams with a broad range of pricing tasks. It could draft a first version of a pricing chart, generate optimization scenarios to compare, create good-better-best quote options, or help users pressure-test critical commercial decisions. The result is a faster path from setup to real margin impact.
+2.5
point margin increase in 12 months
How a global appliance leader replaced spreadsheet quoting with a governed Pricefx + SAP system, gaining margin while net sales declined.
Consumer Durables
97%
reduction in contract type
How a European wood-panel manufacturer used Pricefx Agreements to bring discipline to pricing across nine countries.
Building Products
50%
reduction in quote turnaround time
How a global ink and pigment leader compressed quoting and gave commercial teams real margin visibility.
Chemicals
50%
fewer hours on price-list
How a European parts distributor moved from manual list maintenance to AI-driven price setting at scale.
Distribution
- Any ERP or CRM
- Any market data feed
- Any cloud data warehouse
- Any enterprise LLM
