Four things, each doing a different job. AI Optimization guides the list prices you set and the deals you negotiate. Agents monitor pricing continuously and bring your teams prioritized findings and recommended actions. The AI Toolkit makes Pricefx faster to configure and implement. And generative AI gives your teams a natural-language way to explore pricing data and ask questions, either through an enterprise AI assistant you connect yourself or through Pricefx Copilot, which is built into the platform.

Pricefx AI Optimization, Pricefx Agents, and Pricefx Copilot are available and in production today, running across pricing decisions at global scale. The AI Toolkit and the ability to connect and connect an enterprise AI assistant through MCP are being released to early adopters, and expanding through 2026. We label these honestly because pricing teams make investment decisions on them.

No. Pricefx AI finds what needs attention, estimates likely outcomes from changes, and recommends actions. People decide, and enterprise systems execute. Everything operates within the objectives, guardrails, and approval rules your business sets, and anything that would cross a limit you've defined is blocked or escalated rather than acted on.

Yes. If your business has approved an enterprise assistant such as Claude, Microsoft Copilot, or ChatGPT, you can connect it to Pricefx through an open interface and use it to explore pricing context, retrieve answers, and interrogate pricing data in plain language. The assistant sits on top; Pricefx provides the governed pricing system underneath, holding the data, the rules, and the audit trail. The assistant helps your people ask better questions and test scenarios, it does not become your pricing engine. If you'd rather not connect your own, Pricefx Copilot is built in.

No, and the distinction matters. Machine learning models what is likely to happen, such as how price-sensitive a customer is or how likely a deal is to close at a given price. Optimization takes those estimates and recommends the best action within the objectives and guardrails you've set. Generative AI is separate: it's how your teams ask questions, explore, and configure faster. The pricing decision science is machine learning and optimization working together. Generative AI is the way people interact with it.

Every recommendation arrives with its reasoning attached: what it's based on, which objectives it's serving, and which guardrails were applied. A pricing manager can review the logic, a seller can defend the number to a customer, and finance can see how it was reached before it's applied. Recommendations are checked against your rules before anyone sees them, and decisions are logged so pricing stays auditable after the fact.

No, Pricefx does not use customer data to train shared or foundation models. Pricefx also does not pool customer data across tenants or expose one customer’s data to other users of the platform.

Some Pricefx AI Optimization capabilities may use your data to train customer-specific models. Those models are operated separately for your organization, and their outputs are provided only to you. Any other permitted use of AI inputs or outputs is governed by the applicable contract and Product-Specific Terms.

Pricefx began productizing AI-driven price optimization in 2017, years before AI became a pricing priority for the broader market. Since then, we have been building on it, including acquiring Brennus Analytics in 2020 to deepen how we model real pricing behavior across thousands of products and customers. Pricefx AI leverages deep pricing and science expertise built over fifteen years and hundreds of cross-industry enterprise deployments. This is pricing AI built over a decade, not generic AI packaged on top of pricing software.

Pricefx Agents identify and prioritize where margin risk or upside exists. AI Optimization then helps teams determine the best pricing action within their objectives and guardrails. Together, they connect early detection with informed pricing decisions.

Yes. Pricefx AI Optimization connects with the ERP, CRM, and market data your business already uses, and runs at enterprise scale with the security, auditability, and governance enterprise teams require. It can also connect with approved enterprise AI environments while keeping pricing logic, commercial rules, and controls in Pricefx.