AI OPTIMIZATION

Find the right price, and prove it

Turn your pricing strategy, objectives, and guardrails into explainable guidance for list prices and live deals. Pricing teams stay ahead of market shifts. Sellers improve win rates, protect deal margin, and grow deal value, while finance can see how every recommendation was made.

25,000+ users rely on Pricefx to
power smarter pricing decisions
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THE CHALLENGE

Pricing is too important for guesswork

Too often, list prices are based on averages and deals get discounted on instinct. The result is decision-making that is inconsistent, hard to defend, and slow to reflect changing market conditions.
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List prices lag changing cost, demand, and competitive conditions

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Sellers face deal pressure without consistent pricing guidance

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Finance cannot defend recommendations without visible logic and guardrails

WHAT IT IS

What is this, simply?

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WHAT IT IS​

AI optimization across prices and deals

Pricefx AI Optimization turns your commercial objectives, pricing rules, and relevant market and business data into explainable guidance for list prices and customer deals. It helps teams evaluate tradeoffs, optimize withinguardrails, and make more consistent pricing decisions at scale.

Comparison Waterfall chart showing revenue at list price, discounts, and on-invoice adjustments in EUR
BUILT FOR

Businesses whose pricing decisions move real money

At enterprise scale, pricing teams cannot evaluate every product, customer, and deal by instinct alone. They need guidance that consistently balances commercial performance with financial scrutiny.

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B2B enterprises setting list prices across large portfolios, customers, and regions

Business team meeting pricing

Commercial teams handling high deal volumes where discounting decides margin

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Organizations that need AI recommendations finance and audit can defend

HOW IT WORKS

From your strategy to explainable guidance in five steps

Turn your objectives, pricing data, and guardrails into explainable guidance for list-price and deal decisions, refined over time with business feedback and performance results.

1

 

Define objectives and guardrails

2

 

Connect pricing data

3

 

Model segments and drivers

4

 

Evaluate and optimize options

5

 

Deliver explainable guidance

BENEFITS

Optimize list prices and deal outcomes

Optimization creates value at every stage of pricing, from the list prices you set to the deals you negotiate.

Protect margin at both ends

Set segment-aware list prices within your strategy and guardrails, so margin is protected at the highest-leverage point in the price waterfall. At the deal table, floor, target, and stretch guidance keeps margin holding under pressure.

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Win more and sell more

Factor where demand is heading into list prices, so you capture the upside when markets strengthen and protect volume when they soften. At the deal table, sellers see where they can compete without defaulting to unnecessary discounting, and product recommendations grow deal value and improve mix, not just close rate.

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Defend every decision

Every recommendation shows its reasoning, from the objectives and inputs behind it to the guardrails applied. Sellers can use the guidance with confidence, and finance can sign off on it.

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KEY FEATURES

Does this cover what I need?

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Optimization results overview_ potential 18,162,511.91 € and total profit increase
PRODUCTIZED USE CASES

Optimization for prices and deals

Optimize both the list prices you set and the deals you negotiate. Start quickly with five productized use cases built on proven pricing science, tailor them to your business, or bring your own models and rules into the same governed environment.

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KEY FEATURES

Does this cover what I need?

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AI

Set Smarter Prices With AI

As teams move pricing out of spreadsheets and into centralized execution, Agents surface pricing risks and opportunities so teams can act faster, while AI Price Optimization provides continuous guidance to improve pricing decisions as market conditions change.

FEATURED AGENT

Product Cost Misalignment Agent

Product Cost Misalignment Agent

Product Cost Misalignment Agent detects where rising costs are no longer reflected in price, helping teams identify exposed products and protect margin before profitability erodes.

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FEATURED AGENT

Discount Creep Agent

Discount Creep Agent

Discount Creep Agent identifies where discounts are gradually increasing across customers, products, or segments, helping teams catch margin drift before it becomes normalized.

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FEATURED AI USE CASE

AI Price Optimization

 

AI Price Optimization

AI Price Optimization uses demand signals, pricing goals, and business constraints to help teams adapt pricing decisions as costs, competition, and market conditions change.

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AI use case 1

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AI use case 2

AI use case 3

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AI

How is this smarter than what I do today?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.

The Magic Module

The Magic Module

The Magic Module

Select an option below:

AI

How is this smarter than what I do today?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.
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What it finds

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CUSTOMER PROOF

Has this worked for companies like mine?

Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.

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$15M

margin in one year

A multi-national oil and gas major used AI Optimization to segment customers and products and set peer-based guardrails for deal guidance. Sellers saw deal scores rise 33% in four months, and the North American lubricants division delivered $15M of margin improvement in Year 1.


 

Read the story

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+13.1%

gross margin

A US automotive distributor uses AI Optimization to model the impact of price changes, cost adjustments, and inventory positions before pricing teams apply them. The program grew revenue 6.44% and improved gross margin 13.1%, three months from go-live to measurable impact.


 

Read the story

ENTERPRISE READY

Open integration, enterprise scale, and operational control

Pricefx connects with the systems, market data, and AI environments your business already relies on — delivering governed pricing decisions into the tools where teams price, sell, and execute. Manage pricing complexity with the security, governance, and control enterprise teams expect.

Connects with all of your ERP, CRM, CPQ, external market data, and AI environments
Manages complex pricing logic, large data volumes, and high-impact pricing changes at scale
Protects pricing with enterprise-grade security, governance, audit trails, and control

Frequently asked questions

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See AI Optimization in action

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CAPABILITY OVERVIEW
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What is price optimization? B2B guide to governed pricing science
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