Michelle Duffy leads enterprise value strategy at Pricefx, positioning measurable business impact as a core driver of the company’s revenue engine. Her path at Pricefx spans the business: part of the Agents research work, industry advisor for the distribution and high-tech verticals, and solution strategist before taking the lead on value and impact. Before Pricefx, she spent more than a decade in pricing and commercial roles at Digi-Key Electronics. Based in Thief River Falls, Minnesota, and a University of North Dakota alum, Michelle writes on value realization, AI in pricing, and the distribution industry.
