OUR MISSION

Turn pricing into a strategic advantage

 

We help global businesses make smarter pricing decisions and execute them faster, wherever prices are set, deals are shaped, and revenue is won. 

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OUR BELIEFS

At our core

 

Four convictions shape everything we build.

01

Pricing should be a growth lever, not a reaction

 

Pricing is one of the most powerful levers of financial performance. Companies outperform when they treat it as a strategic capability, not a reactive process buried in spreadsheets and delayed analysis.

02

Better decisions only matter if businesses can act on them

 

More data is not enough. Better insight is not enough. The advantage comes when companies turn the right pricing decisions into consistent action across every deal, product, customer, and channel.

03

Enterprise AI must earn trust before it earns influence

 

AI has a growing role in revenue and margin decisions, but it cannot operate as a black box. Businesses need AI that is explainable, governed, auditable, and aligned to their strategy.

04

Intelligence belongs where revenue decisions happen

 

Pricing intelligence cannot sit in a silo. It needs to travel with the deal into the ERP, CRM, and quoting systems where teams serve customers and protect margin.

OUR STORY

From cloud-native pricing to AI-driven intelligence

 

For fifteen years, Pricefx has helped companies move faster on price, one of the few business decisions that can reshape margin, growth, and profitability year after year.

When Pricefx began in 2011, too many companies still treated pricing like a back-office function. Small teams were expected to manage complex pricing through spreadsheets, disconnected systems, and manual analysis that never kept up with market change. Companies had the data. They needed a faster, smarter way to act on it.

That shaped how we built Pricefx from the start: cloud-native, highly configurable, and designed to solve real pricing complexity across industries. Over time, Pricefx expanded from price setting into pricing intelligence, with early investments in price optimization, pricing science, and AI.

Today, we're building toward an AI-first platform experience that enables teams to configure faster, act with more confidence, and bring governed pricing intelligence into the systems where commercial decisions happen.

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MILESTONES

The moments that shaped Pricefx

2011

Cloud-native foundation

Pricefx is founded on a cloud-native vision, with a highly configurable pricing platform built for flexibility across many industry use cases.

2017

Productized AI optimization

AI-driven price optimization becomes a core product capability, years before the broader market made AI a pricing priority.

2019

SAP partnership signed

Pricefx signs its strategic partnership with SAP, establishing the foundation for future SAP endorsement and enterprise growth.

2020

Multi-agent AI investment

Pricefx acquires Brennus Analytics to bring adaptive multi-agent AI into the platform, and becomes the only SAP Endorsed App for pricing.

2021

Market simulation AI

Pricefx adds market simulation AI, enabling customers to model the impact of pricing decisions before they make them.

2023

Partner network expands

Deep relationships with Deloitte, PwC, and Accenture take hold, and the AI roadmap is reprioritized for generative AI.

2024

Pricing intelligence platform

End-to-end pricing intelligence arrives, with quote-to-cash governance, deep ERP and CRM integration, and the first validated Copilot prototypes.

2025

The agentic era

Pricefx introduces its Copilot, launches Agents, and develops bring-your-own-LLM support via Model Context Protocol so customers can connect any trusted AI assistant to the platform.

2026
and beyond

AI-first experience

Pricefx accelerates its AI roadmap and starts building an AI Toolkit that will shorten time-to-value and change how teams configure, navigate, and act on pricing intelligence.

From startup to global enterprise pricing leader

 

Over the last 15 years, Pricefx has grown into one of the industry’s most recognized pricing platforms for B2B enterprises, helping hundreds of global companies turn pricing into an engine for financial performance.

190+

Customers

27

Countries

$645B

Annual revenue managed

15 years

Of pricing leadership

375+

Employees

~30

Nationalities

From startup to global enterprise pricing leader

 

Over the last 15 years, Pricefx has grown into one of the industry’s most recognized pricing platforms for B2B enterprises, helping hundreds of companies around the world meet their financial goals through ongoing market volatility.

190+

Customers

27

Countries

$645B

Annual revenue managed

15 years

Of pricing leadership

375+

Employees

~30

Nationalities

OUR VALUES

How we work

 

Customers and partners described us in these four words way before we made them official. These values still guide how we build, partner, and show up to every interaction.

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Fast

We move with thoughtful speed, so customers see value quickly and respond to change before margin is lost.

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Fair

We act with integrity and build trust through decisions that are explainable, accountable, and grounded in real business value.

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Flexible

We adapt to the complexity of each customer, delivering technology and intelligence that fit how enterprises actually operate.

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Friendly

We show up like a trusted advisor: approachable, expert, and committed to customer success.

OUR LEADERSHIP

The executives behind our mission

 

Meet the leaders responsible for shaping the next era of pricing.

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NEWS

Momentum in the market

APRIL 2026

Pricefx Named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software

JANUARY 2026

Pricefx Named a Leader in the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms

JANUARY 2026

Pricefx Enters 2026 With Record Momentum and Breakthrough AI Adoption

NOVEMBER 2025

Tariffs Reshape Holiday Shopping Economics as Retailers Navigate Unprecedented Price Pressures, According to Pricefx

SEPTEMBER 2025

Industry Experts Converge at Pricefx Accelerate 2025 to Talk AI and Pricing to Win in Volatile Markets

SEPTEMBER 2025

Pricefx Agents Momentum Accelerates with Strong Market Demand and Early Customer Wins

JULY 2025

Pricefx Unveils 125 Agents to Help Leaders Protect Margins and Drive Growth

JUNE 2025

Pricefx Launches Volatility Exposure Index Reports to Help Industries Navigate Market Turbulence

JUNE 2025

Pricefx Launches Negotiation Guidance Solution on Salesforce AppExchange to Transform Revenue Management

MAY 2025

Pricefx CEO Receives Titan 100 Honors for Exceptional Leadership
CAREERS

Join the Pricefx team

 

At Pricefx, we work on one of the most important decisions every business makes: price. Join a global, people-centric team located across seven countries, with a hybrid work culture from day one.  

See open roles

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Frequently asked questions