Turn pricing into a strategic advantage
We help global businesses make smarter pricing decisions and execute them faster, wherever prices are set, deals are shaped, and revenue is won.
At our core
Four convictions shape everything we build.
Pricing should be a growth lever, not a reaction
Pricing is one of the most powerful levers of financial performance. Companies outperform when they treat it as a strategic capability, not a reactive process buried in spreadsheets and delayed analysis.
Better decisions only matter if businesses can act on them
More data is not enough. Better insight is not enough. The advantage comes when companies turn the right pricing decisions into consistent action across every deal, product, customer, and channel.
Enterprise AI must earn trust before it earns influence
AI has a growing role in revenue and margin decisions, but it cannot operate as a black box. Businesses need AI that is explainable, governed, auditable, and aligned to their strategy.
Intelligence belongs where revenue decisions happen
Pricing intelligence cannot sit in a silo. It needs to travel with the deal into the ERP, CRM, and quoting systems where teams serve customers and protect margin.
From cloud-native pricing to AI-driven intelligence
For fifteen years, Pricefx has helped companies move faster on price, one of the few business decisions that can reshape margin, growth, and profitability year after year.
When Pricefx began in 2011, too many companies still treated pricing like a back-office function. Small teams were expected to manage complex pricing through spreadsheets, disconnected systems, and manual analysis that never kept up with market change. Companies had the data. They needed a faster, smarter way to act on it.
That shaped how we built Pricefx from the start: cloud-native, highly configurable, and designed to solve real pricing complexity across industries. Over time, Pricefx expanded from price setting into pricing intelligence, with early investments in price optimization, pricing science, and AI.
Today, we're building toward an AI-first platform experience that enables teams to configure faster, act with more confidence, and bring governed pricing intelligence into the systems where commercial decisions happen.
The moments that shaped Pricefx
Cloud-native foundation
Pricefx is founded on a cloud-native vision, with a highly configurable pricing platform built for flexibility across many industry use cases.
Productized AI optimization
AI-driven price optimization becomes a core product capability, years before the broader market made AI a pricing priority.
SAP partnership signed
Pricefx signs its strategic partnership with SAP, establishing the foundation for future SAP endorsement and enterprise growth.
Multi-agent AI investment
Pricefx acquires Brennus Analytics to bring adaptive multi-agent AI into the platform, and becomes the only SAP Endorsed App for pricing.
Market simulation AI
Pricefx adds market simulation AI, enabling customers to model the impact of pricing decisions before they make them.
Partner network expands
Deep relationships with Deloitte, PwC, and Accenture take hold, and the AI roadmap is reprioritized for generative AI.
Pricing intelligence platform
End-to-end pricing intelligence arrives, with quote-to-cash governance, deep ERP and CRM integration, and the first validated Copilot prototypes.
The agentic era
Pricefx introduces its Copilot, launches Agents, and develops bring-your-own-LLM support via Model Context Protocol so customers can connect any trusted AI assistant to the platform.
AI-first experience
Pricefx accelerates its AI roadmap and starts building an AI Toolkit that will shorten time-to-value and change how teams configure, navigate, and act on pricing intelligence.
From startup to global enterprise pricing leader
Over the last 15 years, Pricefx has grown into one of the industry’s most recognized pricing platforms for B2B enterprises, helping hundreds of global companies turn pricing into an engine for financial performance.
Customers
Countries
Annual revenue managed
Of pricing leadership
Employees
Nationalities
From startup to global enterprise pricing leader
Over the last 15 years, Pricefx has grown into one of the industry’s most recognized pricing platforms for B2B enterprises, helping hundreds of companies around the world meet their financial goals through ongoing market volatility.
Customers
Countries
Annual revenue managed
Of pricing leadership
Employees
Nationalities
How we work
Customers and partners described us in these four words way before we made them official. These values still guide how we build, partner, and show up to every interaction.
Fast
We move with thoughtful speed, so customers see value quickly and respond to change before margin is lost.
Fair
We act with integrity and build trust through decisions that are explainable, accountable, and grounded in real business value.
Flexible
We adapt to the complexity of each customer, delivering technology and intelligence that fit how enterprises actually operate.
Friendly
We show up like a trusted advisor: approachable, expert, and committed to customer success.
The executives behind our mission
Meet the leaders responsible for shaping the next era of pricing.
AI use case 1
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What it finds
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What it suggests
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Why it suggests it
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AI use case 2
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What it finds
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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What it suggests
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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Why it suggests it
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
AI use case 3
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What it finds
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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What it suggests
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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Why it suggests it
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
Momentum in the market
APRIL 2026
Pricefx Named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software
JANUARY 2026
Pricefx Named a Leader in the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms
JANUARY 2026
Pricefx Enters 2026 With Record Momentum and Breakthrough AI Adoption
NOVEMBER 2025
Tariffs Reshape Holiday Shopping Economics as Retailers Navigate Unprecedented Price Pressures, According to Pricefx
SEPTEMBER 2025
Industry Experts Converge at Pricefx Accelerate 2025 to Talk AI and Pricing to Win in Volatile Markets
SEPTEMBER 2025
Pricefx Agents Momentum Accelerates with Strong Market Demand and Early Customer Wins
JULY 2025
Pricefx Unveils 125 Agents to Help Leaders Protect Margins and Drive Growth
JUNE 2025
Pricefx Launches Volatility Exposure Index Reports to Help Industries Navigate Market Turbulence
JUNE 2025
Pricefx Launches Negotiation Guidance Solution on Salesforce AppExchange to Transform Revenue Management
MAY 2025
Pricefx CEO Receives Titan 100 Honors for Exceptional Leadership
Join the Pricefx team
At Pricefx, we work on one of the most important decisions every business makes: price. Join a global, people-centric team located across seven countries, with a hybrid work culture from day one.
Frequently asked questions
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What does Pricefx do?
Pricefx is an enterprise pricing intelligence company. We help global businesses set, manage, and optimize prices, and act on those decisions inside the ERP, CRM, and quoting systems where deals get done. The platform brings pricing software, pricing science, optimization, and domain-specific pricing agents together so teams can protect margin and respond faster to market change.
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Who uses Pricefx?
Pricefx is used by global B2B companies in manufacturing, distribution, chemicals, and other complex industries. Companies with large product portfolios, complex agreements, many customer segments, and regional pricing variation use Pricefx to manage pricing complexity. Tens of thousands of executives, pricing leaders, sales teams, finance teams, and commercial professionals rely on the platform to deliver financial results every quarter.
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How is Pricefx different from other price management and optimization software?
Pricefx does one thing: pricing. The platform is cloud-native, configurable to real enterprise complexity, and built on more than a decade of investment in pricing AI. Its intelligence travels into the systems where revenue is executed, rather than sitting in a separate silo.
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When was Pricefx founded?
Pricefx was founded in 2011 with a cloud-native product vision: to make enterprise pricing software more flexible, scalable, and easier to adapt as businesses change. The company has focused on pricing, and only pricing, for more than fifteen years, expanding from price setting to pricing intelligence, optimization, and AI.
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Where is Pricefx located?
Pricefx is a global company with teams across North America and Europe, including offices in the United States, the United Kingdom, Czech Republic, Germany, Switzerland, and France.