Alina Druzhinina is Senior Manager of Training Services at Pricefx, where she leads change management and training delivery so customers adopt new pricing capabilities with confidence. Over more than three years at Pricefx she has moved from business training specialist to customer change and training specialist to her current role, building a standardized global change strategy for customer projects. Before Pricefx, she held training and enablement roles at SAP Ariba and Expedia Group. Based in Prague, Alina writes on pricing transformation and the change management that makes it stick.