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AI OPTIMIZATION

Leverage AI to Make better pricing decisions

Let Pricefx AI Optimization work for you to improve your deal profitability, recommend products, or optimize a price waterfall. Get full transparency on the results to ensure long-term adoption and sustainable profitability improvements.

Talk to an Expert

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A platform trusted by hundreds of customers worldwide

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Drive Your Success with Pricefx AI Optimization

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Futureproof and flexible solution with Bring Your Own Science

Fast time-to-value using highly productized business use cases

100% transparency natively integrated in any business workflow

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Leverage Our Productized Use-Cases for AI Optimization

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Optimize profitability on every deal

With our Negotiation Guidance use case, support your sellers in making better pricing decisions that improve the margin and lead to improved win rates.

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Optimization Profitability On Every Deal

Benefits of Negotiation Guidance

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Deal Guidance

Price guidance is delivered to salespeople on every deal when creating a quote and reflecting the uniqueness of every sales situation.

Segmentation

Differentiated pricing driven by the segmentation to peers with a common willingness-to-pay.

Improved Margin

Price quality and speed of quoting increases deals margin and win-rate.

Strategic Alignment

AI automation enhanced by business rule options enables optimal pricing to fully match your business strategy.

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Always provide the right product mix

With our Product Recommendations use case, leverage product similarities and get recommendations for up-sell or cross-sell opportunities. Increase deal revenue, profitability, and customer satisfaction.

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Benefits of Product Recommendations

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Up-sell/Cross-sell

Provides customer-specific up-sell / cross-sell product recommendations to sales reps in their system of action.

Data-Driven

Data-mining-based identification of product similarities learning from historical transactions of a given customer and its peers.

Improved Revenue

Effortless and effective increased deal revenue and profitability - Customer is provided with an optimal deal value.

Control

Combines data mining-based recommendations with additional manual rules for flexibility, enabling sales of new products or packages.

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Optimize list prices by taking into consideration all factors

With our List Price Optimization use case, use recommended list prices reflecting your business strategy such as profit or revenue priority. Consider more factors at the same time. Simulate the impact of changes and avoid guesswork.

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Benefits of List Price Optimization

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Optimal List Prices

Optimizes list prices by reflecting company objectives and pricing policies at any level.

Data-Driven

Utilizes historical sales transactions and segmentation to increase optimization result relevancy.

Increased Revenue

Resulting optimal list prices follow specified optimization goals (profit/revenue maximization) at any level.

Aligned with your constraints

Optimized list prices follow a comprehensive set of constraints (competition, product ladder, psychological pricing) from within the optimization.

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Simultaneously optimize all waterfall items

With our Price Waterfall Optimization use case, reach ultimate pricing consistency by optimizing list prices, discounts, incentives, and other factors simultaneously, all driven by your business strategy.

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Benefits of Price Waterfall Optimization

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Consistent Price Waterfall

Parallel optimization of all elements of a price waterfall to reach its ultimate consistency.

Aligned with your constraints

Optimized list prices, discounts and incentives follow all boundaries driven by your needs.

Increased Revenue

Resulting optimal list prices, discounts, and incentives follow specified granular optimization goals.

Data-Driven

Utilizes historical sales transactions and segmentation to increase optimization result relevancy.

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Why Pricefx AI Optimization Makes Sense

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Let the AI optimize around your goals

Describe your business objectives and let the AI optimize your pricing around them, beyond the limitation of historical data.

Utilize the whole Artificial Intelligence landscape

Take advantage of AI Machine Learning, Agent-Based AI, and GenAI to tackle all your upcoming challenges.

Control the level of automation

Retain control of your solution by determining how much automation you allow the optimization model.

Get 100% transparent results

Always understand how your results are determined, anywhere on the platform. No black box.

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Bring Your Own Science

Integrate your proprietary data science with our productized AI Optimization bricks on our platform. This composable AI approach allows customers to extend and specialize our use cases or build custom solutions tailored to their specific needs.

Our Customers Say it Best

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How National Instruments Utilized AI Optimization to Increase Their Margin by 7%

National Instruments extended our AI Optimization Use Cases with “Bring Your Own Science” to implement a consistent AI-backed initiative supporting a +6.7% margin increase in 2022.

"Pricefx implementation really tripled the value capture in the marketplace given the real-time nature of the system and its ability to integrate in enterprise systems in crucial workflows" - Mukesh Sampath, Chief Pricing Consultant, National Instruments

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