The pricing landscape has fundamentally shifted. Traditional approaches to pricing analysis that take weeks or months are no longer sufficient in today's fast-moving markets. That's why we launched Pricefx Agents - and the early results are speaking for themselves.

What Are Pricefx Agents?

On July 15, Pricefx  launched 125+ always-on AI agents that are purpose-built to protect profit, uncover revenue, and deliver financial results fast. Pricefx Agents are always-on, AI-powered monitors that scan your pricing, quoting, and transaction data, flagging issues and opportunities and recommending actions that can unlock hidden upside and protect against costly downside, without pricing teams doing all the work. Each Agent is trained to focus on a specific area.

To start now, we simply find and tailor the agents that fit your needs from our comprehensive library. Whether you're focused on margin protection, discount optimization, or growth opportunities, there's a specific agent designed for your challenge.

The beauty of agents is speed-to-value and simplicity:

• 125+ ready-made agents purpose-built to address different common scenarios
• Tailor an agent to fit your exact business situation in minutes
• No code or implementation, leading to fast results and high ROI.
• Live-in-5 days, meaning you just provide your data and go.

What used to require months of software implementation and custom development now happens in days, with very little effort.

These AI agents work continuously in the background, providing real-time intelligence and recommendations that help businesses make faster, more informed pricing decisions. While many AI agents in the market focus on efficiency – Pricefx Agents prioritize effectiveness and value creation.

Why AI-Powered Pricing Intelligence Matters Now

As market forces squeeze profitability, companies need to know where they are losing money and where they could be making more. Silent profit drains and missed opportunities are everywhere - from underpriced products to mismatched rebates to contracts bleeding margin.

The challenge with traditional pricing analysis is time. By the time most companies identify pricing issues through manual processes, significant revenue has already been lost. Pricefx Agents surface risks and opportunities across thousands of quotes, products, and customers in seconds — instead of waiting days for manual analysis – and recommend smart actions your people can take to change the outcome.

Three Key Use Cases for AI Pricing Agents

1. Protect Profits Through Automated Margin Protection

The first critical application is identifying where profit quietly drains from your business. Instead of discovering underpriced products, mismatched rebates, or contracts losing money months too late, AI agents surface risks and opportunities across thousands of quotes, products, and customers in seconds.

Common profit protection scenarios include:

• Detecting products selling below cost and recommending how to adjust – be it through list price, discounts, or other pricing terms and conditions.
• Identifying high-revenue customers that are actually unprofitable and sending actions to sellers and sales leaders to adjust upcoming quotes or contracts.
• Flagging rebate programs that cost more than they return, and suggesting that pricing teams adjust the mechanics of the rebate program or pivot to a program that drives more joint value.
• Spotting freight charges that eliminate margin and suggesting adjustments in upcoming quotes.

2. Capture Growth by Identifying Upside Revenue Opportunities

AI agents excel at turning hidden opportunities into measurable revenue. They help answer critical business questions like "Where can I raise prices?" or "Which renewals are ripe for premium upsell?" enabling companies to capture more upside from every region, business unit, account, and deal.

Growth-focused agents can identify and suggest what to do in areas like:

• Identifying underpriced products with strong demand signals and recommending targeted price increases to boost margin without sacrificing volume.
• Spotting accounts consistently buying lower-tier SKUs and suggesting premium-tier upgrades based on purchase maturity and product fit.
• Detecting regional pricing underperformance and recommending localized pricing adjustments to lift conversion and margin.
• Analyzing purchase behavior across accounts and flagging cross-sell and upsell paths, including product recommendations and incentive triggers.

3. Act Faster with Real-Time Pricing Intelligence

Speed is critical in today's competitive environment. Instead of waiting days for manual analysis, Pricefx Agents help you act before profits slip away. They excel at spotting inconsistent pricing, unusual discount patterns, or stalled approvals across your entire operation, and serving those insights, recommendations, or actions to the right team members before it’s too late.

A few examples of how agents might help speed up actions include:

• Detecting competitor price moves and recommending immediate price adjustments to defend key accounts.
• Identifying approval bottlenecks in quote workflows and suggesting delegation updates or auto-approval rules to speed up deal closure.
• Flagging discounts that violate policy and prompting corrective action or sales coaching to maintain compliance.
• Spotting outlier prices across customers or regions and recommending pricing harmonization to protect trust and margin.

The Future of Pricing Intelligence

This represents more than just technological advancement - it's a fundamental change in how businesses can protect and grow revenue. We're not just talking about monitoring anymore. We're talking about actionable pricing intelligence delivered in a matter of days.

With more than 50 companies embracing Pricefx Agents through early access—and more joining each week—it’s clear businesses don’t see these Agents as a future concept. They see them as a real solution, ready now to protect margins, win more deals, and uncover new revenue opportunities.

As more companies adopt AI-powered pricing agents, we expect to see this become the new standard for pricing intelligence and action. The competitive advantage will go to companies that can identify and act on pricing opportunities faster than their competitors. The question for pricing leaders is no longer whether to adopt AI-powered pricing intelligence, but how quickly they can implement it to stay competitive.